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Bigger Is Better

	84% of yellow page users start referencing ads at the beginning of the heading when they are not sure where to purchase.
	70% of people look at the larger ads when they are preparing to make a purchase.
	66% of people consider that businesses with larger ads in the yellow pages have established reputations.
Taken from the 2001 YPPA Industry Usage Study.

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Please contact us to find out more about how the Mid-Columbia Directory can benefit your business.

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